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From iamspecialized.com

MultiSport | March 11, 2010
Poised to dominate the triathlon world in 2010, Specialized has launched its first-ever comprehensive triathlon team, with multiple athletes in each of the three major specialties: Long Course, Short Course, and Xterra. Hand selected by Bobby Behan, Specialized Global Marketing Manager for MTB and Triathlon, the team athletes represent the best [...]

I interviewed Chris McCormack for I am Specialized.

photo by Rich Cruse
Just got home after midnight. Amber decided it would be fun to walk the WHOLE marathon. All 7h30 of it. And then spend some time in the Medical tent. Ouch. A long, tough day. Read more about it at www.ambermonforte.com 
Chrissie Wellington had a flat, spent 10 mins fixing it and still won [...]

Caveman (XTERRA), Rebecca Rusch (24hr), Paolo Bettini (Road), Chris McCormack (Ironman), Christoph Sauser (Mountainbike).
Yes, Specialized had 5 World Champions last year! Quite a big deal. We got together at the start of the Tour of California, and here is a peak from behind the scenes:

Tom Keily (XTERRA CEO), myself, Scott Tinley (Tri Legend and one of my childhood heros). Photo by Rich Cruse
I honoured to receive this special award here in San Diego. The 40hr flight was fully worth it. The Competitor Awards are amazing, and the other award winners were truly inspiring. Saul Raisin, Scott Rigsby, Ryan [...]

I am Specialized poster