Caveman (XTERRA), Rebecca Rusch (24hr), Paolo Bettini (Road), Chris McCormack (Ironman), Christoph Sauser (Mountainbike).
Yes, Specialized had 5 World Champions last year! Quite a big deal. We got together at the start of the Tour of California, and here is a peak from behind the scenes:

Tom Keily (XTERRA CEO), myself, Scott Tinley (Tri Legend and one of my childhood heros). Photo by Rich Cruse
I honoured to receive this special award here in San Diego. The 40hr flight was fully worth it. The Competitor Awards are amazing, and the other award winners were truly inspiring. Saul Raisin, Scott Rigsby, Ryan [...]

I am Specialized poster